Icon at designjunction 2019
Thanks to all who came to visit us at designjunction, part of the London Design Festival.
The London Design Festival is an annual event celebrating London as the design capital of the world and the gateway to the international creative community. As part of the Festival, this year's designjunction took place in one of London’s newest creative quarters: King’s Cross N1C.
Now in its ninth year, designjunction played host to over 100 brands and enjoyed both private and trade visitors from around the world under the theme ‘where design meets’. We were delighted to be a part of it.
We were based in Cubitt House, a hub for the latest furniture & lighting trends. Designed to give our visitors a taste of all our capabilities, the We Design Silence stand incorporated over 10 of our different products and a mix of acoustic lounge furniture, meeting pods, wall mounted, suspended and standalone pieces.
The event marked the official launch of Soft Grids, designed by acclaimed product and furniture designer Mikiya Kobayashi, which we unveiled to the UK market for the first time.
Curving around the stand in a beautiful gradient of Camira colours, the Soft Grids partition wall provided visual separation from the rest of the rest of the busy venue, without blocking the light.
We also showed a first look of Nautil, these feature standalone seats have a nature-inspired spiral design. Their foam construction helps to control unwanted sound in a room.
Special thanks to Camira Fabrics with whom we partnered this year. We exclusively used Camira across every product on the stand and the effect was stunning.
Beautiful on-trend green blue hues and accent pops of orange worked alongside classic neutrals; the products looked fantastic and were met with enthusiastic feedback.
Our aim was to inspire and engage and there was plenty to do on the stand. From mini models of our Bedouin screens and Mood Lounge seating, to swatches upon swatches of beautiful Camira fabrics and a clever dry-wipe table for doodles and notes.
We wanted to encourage visitors to think about how our products can be used with colour and texture to bring interiors to life, while also managing the acoustics of a space.
The build up to the show was naturally busy and the Icon team pulled together to create all the products and different elements of the stand design. Although, compared to last year when we also had a completely bespoke multi-sensory co-working installation to create, it was a much more straightforward affair!
The Designers’ Dreamscape - was a collaboration with Squire & Partners, designjunction, The Stephen Lawrence Charitable Trust and RIBA London, click for a look back at that amazing project.
There were some incredible art installations to wander through and explore at designjunction and, as well as meeting some very interesting people, it was also a great opportunity to be immersed in such a vibrant creative environment.
Take a moment to enjoy some of our favourite photos from the show and don’t forget to follow @wedesignsilence on Instagram for a closer look at our acoustic innovations.